Ian Dafilmoto.

Aims and Objectives: the aim of the advert is to show what happens when you drink and drive when over the limit and what happens if you get caught. The objective of the advert is to inform the audience what happens when you have another alcoholic drink an drive at the same time
Target Audience: the target audience of the advert is for people that are over 18 years old and that drive

 

Representation: the representation of the audio-visual advert starts off with a young man that wants another alcoholic beverage. The bartender asks him what he wants, but actually says in different types of accents and voices what happens if the viewer takes another alcoholic drink. After this, the bartender goes back to being him and says 'So, What's it going to be?'

 

Campaign Message: The campaign message is to show what happens if you drive carelessly

 

Audio-Visual: the other audio-visual advertisements that the campaign uses are the tales of the road, where the 

 

Relevant Legal and Ethical issues: One Legal Issues is if the advert does have any copyright material, and if the advertising company has the right to use these copyright material in the advert. An ethical issues is if the T.V. advert has any swearing in the audio-visual advert. Another ethical issue is if the advert is suitable for the target audience

 

Regulatory Bodies: the advertising standards authority, 

 

Method: the method of this advert (the top one) is it is meant to shock you, making you think about the next time you are over the drinking limit and if you want another alcoholic drink.