Ian Dafilmoto.

Aims and Objectives: The aim of this poster is to show and inform the public about the speed limit of the particular area and the consequences for the speed that they are going at

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Target Audience: Target Audience for the poster is 18 - 40 years old that drives a car

 

Representation: the half girl half skull is meant to represent the cause of the speed limit if you were to hit the girl at that speed. The skull is meant to represent if you hit the girl at 40Mph, whilst the girlalive is meant to represent the girl being alive when she is hit at 30Mph 

 

Campaign Message: the message is that speeding kills 

 

Print-Based Advertisements used in the

Campaign:

 

Relevant Legal and Ethical issue One legal issue is that the poster is only allowed to be put up where the local authority and Council tells them to. Another Legal issue is that the guardians/parents should have given consent for the use of the girl imagery, if not the 

 

Regulatory Bodies: the regulatory body is the advertising standards authority

 

Method: the method of this poster is meant to scare and shock the driver, as overspeeding will kill a young, innocent little girl.